Here 8 Simple Secrets to Twitter Supremacy!

In this video we’ll cover:

  1. Passion and Purpose
  2. Be Active
  3. Kickass Profile
  4. Keywords and Hashtags
  5. Who to Follow
  6. Stop Following Ghosts
  7. Direct Messages
  8. Analytics

Ok, let’s get started.

Everyone asks these common questions:

  • Does Twitter still work for small businesses?
  • How can you get your Tweets seen?
  • Should I invest the time?

And if those are not hard enough to answer, the final kick to the head is fierce competition as more brands jump on board.

Most struggle to make Twitter work. Here are your answers….

Item #1: Passion and Purpose

  • Passion and Purpose are two things most companies never think about.
  • Have a Purpose:
    • When it comes to starting a Twitter account, you need to have a goal in mind. Your purpose could be to increase sales, to find more customers or even both.
  • Focus on Your Passion:
    • Make sure it’s in a sector you’re passionate about. You will need to communicate this to your audience.

Item #2: Be Active and Make Things Happen

  • Most companies try Twitter for 1 or 2 weeks and give up.
    • Making up excuses:
      • It’s too hard, too much time, I don’t know what to tweet.

If it’s important to you, you will find a way, if not, you’ll find an excuse.

Here are the best ways to be active on Twitter:

  • Liking Tweets
    • When you do this, they will receive a notification, and since you have acknowledged their profile, they are more likely to follow you back.
  • Retweets
    • Retweeting relevant content for your business is a great ways to maintain a robust Twitter presence.
    • People love retweeters
  • Curate Great Content:
    • You need great original content, maybe look into articles on your blog or websites.
  • Ask Questions and Run Polls:
    • Asking questions are an effective way to to interact with your audience, and understand people’s opinions.
    • And use Twitter polls to survey on specific responses.

Use Visuals in Your Tweets:

  • The best are here in descending order:
    • Video
    • Animated Gifs
    • Pictures – You can attach up to four photos to a single Tweet.
    • Plain text

Item #3: Kickass Profile

As we review hundreds of profiles in Twitter, it shocks us people just don’t take time to make a good first impression.

There are 4 main elements to a great Twitter profile:

  1. Display Picture – Never leave it blank, either use your company logo or the owner’s picture, preferably a headshot.
  2. Background Image – Use an image that signifies your products or services and relates clearly with the message of your brand.
  3. Profile Description – Don’t try to play too much with words in your profile description. Describe your company using the most relevant keywords that resonate with your target market.
  4. Location – Don’t try to be too cute by using Earth and Milky way as your location. No one thinks it’s funny.

Item #4: Keywords and Hashtags

It’s hard to figure out which keywords and hashtags are best.

  1. Find Your Keywords:
    1. If you have done your business plan, you’ll know what keywords to use when writing your Twitter biography and sharing information.
  2. Do Relevant Hashtag Research:
    1. You will need to learn how to use the hashtag, it can make you rich.

One simple way to incorporate hashtags is by identifying popular events to which you can link your business in an authentic way.

Item #5: Who to Follow

When people first get on Twitter – they follow everybody and have a huge portfolio of nothingness or bots

  • Listen carefully THEN follow.
    • Social media is all about conversations. On Twitter, you can listen by: Reading tweets. This is the best way to find out what is on the minds of your Twitter community.
  • Look for replies and mentions.
    • Every time you check Twitter throughout the day, you should first check for direct messages and mentions.
  • Search for your business name.
    • Sometimes, people talk about your business without using your Twitter username. You should follow everyone who talks to your business.
  • You want to stay Organized with lists:
    • With lots of followers, it gets hard to hear the important messages among all of the others.
    • There are many people you need to follow on Twitter for business reasons:
      • #1. ALWAYS Follow Your Customers
        • Search for their company name or email address
      • #2 Neighboring businesses you can network with
      • And finally your #3 Your Suppliers,

Item #6: Stop Following Ghosts (Those Accounts Who don’t Tweet):

  • Your follower list keeps going up but has no life in it. Jettison the dead weight.
  • In general, don’t worry about trying to control who follows you.
  • But it’s a good idea to prune out the followers who have stopped using Twitter.
  • There are a number of free and almost free tools for finding people who haven’t tweeted for a while.

Item #7: Direct Messages

  • This has to be one the most underused features on Twitter.

No I’m not talking about auto DM’s, everyone hates those things.

  • Use the Direct Message Feature to see if accounts are real – if they never respond – unfollow and block.
  • This is a great way to build a working relationship and also builds trust for your business.

And in wrapping up we have the last but not least…

Item #8: Analytics

  • Most companies have no idea what their stats are or who their follower profiles are. Don’t let this happen to you.
  • Understand your audience better with Twitter global stats and YOUR direct follower analytics.

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