How to Use Video to Boost Your General Contractor Business:

Facebook Marketing Tip:

  • Facebook loves video. So make sure you Tag your client and that will share to all their friends feeds, this is one of the best uses of free Facebook marketing.

New Projects:

  • Before and After
  • These are powerful tools to show people your craftsmanship, how you maintain sites, and of course the final result
    • Use the Facebook marketing tip abopve

Authority Items:

  • Local news content – great social media content

Company Items:

  • Owner life insights and how they built the business
  • Employee Birthdays
  • Employee Anniversary of Employment
  • Employee of the month
  • Company Announcements
  • Cross sell if multiple companies owned by one owner
  • Company anniversary celebration
  • Charitable giving highlights



  • Special Offers – Price Reductions
    • Boost slow times of year
  • Cross promotion with other local companies

Social Content:

  • Events
  • Contests
  • Feed Stories
  • Project or Industry Insights
  • Social Promotions
  • Client Shout outs
    • Small intro to client – people love this stuff
    • When the video is done, ask them to post to their feeds, and that will share to all their friends feeds – free Facebook marketing

Seasonal Content:

General Contractor Social Video Samples

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